YOUTUBE BRANDCAST 2022 & 2023
ROLE: Creative Producer, Graphics
WHAT: YouTube’s 2022 & 2023 Brandcast
WHERE: Imperial Theatre, Broadway (2022) and Lincoln Center (2023), New York
2022
The way people consume TV has undergone a fundamental shift. For YouTube's inaugural Upfront event (usually reserved for major TV networks), our goal was to demonstrate how YouTube leads in this change, offering content that entertains, inspires, and motivates action.
Compelling content revolves around stories that resonate with people. This year focused on creators sharing their own narratives, highlighting how YouTube serves as a platform for their stories and connections.
I oversaw the graphic production for various parts of the show including the the opening performance, which had a surprise special appearance with Jon Batiste. The show had 12 different sized screens and also featured special performances by Lizzo.
2023
The YouTube 2023 Brandcast happened at Lincoln Center, focusing on making YouTube stand out as a creator-first event—bold, relevant, and spectacular. It showcased YouTube's unique platform. Departing from the intimate Broadway debut in 2022, YouTube aimed to create an immersive experience, taking audiences to sports stadiums, fashion shows, and various other creator-driven worlds. The event included performances by Jacob Collier and Doja Cat.
